Digital Marketing MSc

Year of entry: 2025

Course length: 12 months Full-Time

We revise our fees each academic year. For up-to-date fees information for 2025 entry, please visit our website.

About the course

Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills.

Enriched with expert insights from the most recent cutting-edge research
Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
Acquire project management skills
Opportunities to apply digital marketing skills in practice

Our Marketing MSc is ranked 4th in the UK and 20th in the world (QS Business Masters World Rankings 2025)

Undertake our Group Marketing Project, giving you skills directly related to your marketing career

Work alongside students with a diverse set of skills and experiences to co-create a unique learning experience

Where will your degree take you?

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

Gain the skills you need for a career in digital marketing
Experience group work that reflects working practices of modern business
Pitch and design a poster about a unique product to solve a real-world business need
Pursue careers in; social media, AI, analytics, SEO and UXD