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Faculty of Humanities

Alliance Manchester Business School

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Marketing MSc

Year of entry: 2025

Course length: 12 months Full-Time

We revise our fees each academic year. For up-to-date fees information for 2025 entry, please visit our website.

About the course

Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area.

  • Gain the key skills required for a successful career in marketing
  • Learn about marketing management strategy and the development processes to bring new products to market
  • Learn about research methods, including techniques of data collection and analysis
  • Option to choose a specialist pathway to help you stand out in the job market
  • Opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market
  • Spend semester 2 in one of our partner universities overseas and gain valuable international experience

This course is ranked 3rd in the UK and 11th in the world (QS Business Masters World Rankings 2025)

Choose from multiple pathways to specialise your masters experience towards your future career goals

During semester two you can gain international skills by studying at another global institution

Where will your degree take you?

International exchange

The exchange programme allows you to spend semester 2 at a partner university overseas. This experience enhances your global business and management learning and development. You can apply for a place once you are registered on the course.

Career prospects

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

Recent recruiters of our students include:

  • Amazon
  • Avantgarde Experts
  • Bentley Motors Ltd
  • Dyson Ltd
  • Google
  • GroupM
  • Intercontinental Hotels Group
  • L’Oréal
  • Marks & Spencer
  • Reckitt Benckiser
  • Tug Agency London
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Alliance Business School at Manchester

Faculty of Humanities

The University of Manchester