Marketing, Operations and Business Analytics
Work alongside top-ranking academics and international corporate partners to develop your own creative ideas about business on a global scale.
The School's Marketing Group carries out research in:
- Marketing management and strategy
- Consumer behaviour
The School's Management Sciences Group carries out research in:
- Decision sciences, business analytics and information systems
- Operations and Supply chain management
The Decision and Cognitive Sciences Research Centre is a world-leading centre of research excellence in the areas of multiple criteria decision analysis, decision support systems and business analytics.
Internationally recognised academics develop your knowledge and skills across our industry- relevant programmes.
Andrea Patricia Gómez Yánez
Ecuador MSc Business Analytics: Operational Research and Risk Analysis
“You are always supported by a specialized staff which will always help you answer your specific questions and guide you during the process. Moreover, It’s incredible to have the support of the Careers Service Team that is always updating information about events and giving you advice so that you can succeed in your future career.”
Who will be teaching me
You will have access to world- leading academics across all our courses. Our experts will share their original thinking and help you nurture your own.
Simos Chari
Programme Director MSc Marketing
“I love the diversity of our MSc in Marketing. What excites me every year, is interacting with students from all over the world and been exposed to new ideas and culture backgrounds. My teaching style revolves around research-led learning, student engagement, and practical relevance. In my classes we apply theory to the business world. Students are treated as young marketing executives that are challenged to make informed decisions and solve realistic business problems. In my classes, expect live business challenges, scenario-based activities, and talks from practitioners.”
Yu-Wang Chen
Programme Director MSc Business Analytics: Operational Research and Risk Analysis
“I enjoy teaching the cutting-edge techniques and tools of data analytics, which can be easily applied to support real-world business decision making. The most advanced topics are often informed by our current research, which provides a unique perspective that cannot be easily replicated elsewhere.”
Faculty of Humanities
The University of Manchester